Christine heads Stonington Design & Paperie, which is one of our favorite stationery and graphic design firms.  Not only is her firm creative, but they are always inventive with their approach to design, and most importantly a true pleasure with which to work!  Christine and her team just completed an invitation project for one of our client’s getting married in Portugal.  Because we are pressed for time and due to the complexity of the location, Christine came up with a brilliant approach to this process.  She explains below…


as graphic designers we love working on projects where we can develop multiple layers of communication. so we were thrilled when LHE asked us to collaborate with them on a graphic identity for their client’s wedding materials. we started the design process by suggesting an electronic save the date and custom blog to announce the client’s nuptials in portugal.

a save the date jpeg is an easy way to communicate not only your wedding date, but all types of travel details. the process starts very much the same as any custom design project except we skip the printing phase which ultimately, saves time and expense. links can also be programmed into the jpeg so your guests can have immediate access to even more layers of information.

with lisa and eugenio’s save the date we took the added step of creating a custom blog. by linking the save the date to a tailor made blog, your guest list again has immediate access, but this time to your personal thoughts. . .how cool is that?  plus you have the added bonus of making updates easily and cost-effectively.

blogger or wordpress are great resources for creating free blogs. in addition make sure to create your own hisandhername email account through free sites like yahoo, gmail, hotmail, etc. so you can email under a recognizable name. plus it is a good idea to buy your own hisandhername domain name so you can avoid the added characters a blog adds to a site address. again, this all helps to create a recognizable online presence for your event.

in terms of the design, we simply translated the elements we created for the wedding’s overall identity [ie typefaces, color palettes and imagery] into an online format. that way, the electronic save the date and blog start to build equity for entire look and feel of the wedding.

as with any save the date [printed or electronic] the idea is to communicate the necessary information in a memorable but perhaps slightly mysterious way, hinting to your guests that the best is yet to come.

thanks LHE for featuring us today. it is always fantastic to share ideas with you guys.

with appreciation,
ct