Have you heard?  Rent the Runway allows you to rent couture, wear couture, and then return said couture.  I had lunch the other day with a friend involved with this brilliant new service and got the low-down.  Here’s the deal…

Now all of that is a reality, and it is called Rent the Runway. Rent the Runway gives users access to high fashion without any of the headaches. There’s no need to scour 20 different stores, worry about a piece selling out, or stress over when you’ll wear an investment dress again. Pushy salespeople with intimidating attitudes? Not anymore. You can even shop in your pajamas (we won’t tell!). In addition to the convenience, RTR makes high fashion affordable. We buy pieces directly from top designers and then offer rentals at just 10% of retail prices. It couldn’t be simpler: just browse our pages until you find something you love. Put it in your basket, tell us when you’d like it delivered, and it’ll appear on your doorstep—in two different sizes, just to be safe. Yes, it’s that easy. After your date, or wedding, or cocktail party, is over, just repack it in handy, pre-paid packaging and just drop it in a mailbox. (And don’t forget to tell us how it went!)